What are the advantages of communicating through animated characters?
First and foremost the recognition factor. Creating something that will always be directly associated with the company and the products. In time people begin to associate the character with the company without seeing the company logotype.
The character becomes unique and the customer can tailor everything to suit. It’s common for similar companies to mimic each other in their marketing. But mimicking characters is difficult and time-consuming. Having an own character that’s associated with your company helps you stand out in your industry.
It’s fun as well! People get impatient quickly on the internet. A fun character in a film will keep them interested longer. You can also create products around the character; soft animals, plastic figures, costumes etc.
Also, an animated figure can present complex and technical processes in an easy way. For example, the character and product can be placed in a completely white room with nothing to distract the presentation.
You’re not dependent on actors having the time to take part and there are no limitations to what an animated character can do. You can send it to outer space if necessary.
In your opinion, what has Axelent achieved by creating Axel as part of their marketing strategy?
Axel has given them more eye-catching marketing material than what they used before and which stands out from their competitors. He’s a unique character who will always be associated with the company and the products, and who greatly improves the recognition factor.